The Only Rule for Logo Design

Your logo should identify your business, not advertise everything you have to offer.

This is hands-down one of the biggest design mistakes I experience with local businesses.

Too often, business owners put so much burden on their logo to communicate everything they do. Whether it’s a tech startup, a preschool, a carpentry studio, whatever, it’s important to remember that a logo isn’t just about communication.

It’s about identifying and distinguishing your business from direct (and indirect) competition.

Of course, there’s a time and a place for common visual cues (a coffee bean, a paw print, etc). But if your logo is starting to blend in with the dozens of others in your industry, it may be time to reevaluate.

🔵 #designbydarby #darbydesignco #designstrategy #cxdesign

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More design topics to explore ➡️

LOGO DESIGN
#logodesign #logoinspiration #designtip #designinspiration #logodesignlove #logodesigner

MARKETING
#marketing #marketingadvice #smallbusiness

UX DESIGN
#uxdesigner #uxdesign #webdesign #uxui #uxuidesign

BRAND IDENTITY DESIGN
#branding #branddesign #brandidentity #brandidentitydesign #brandmarketing

GENERAL DESIGN
#designtutorial #designhowto #designtutorial #creative #graphicdesign #designlover #designideas

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Lucy Darby

Lucy Darby

61 Followers

💻 ☕️ 📚 📝 I design brands and websites for business owners. #designbydarby 💙 @darbydesignco | www.lucydarby.com