Lucy DarbyEducate, entertain, inspire or convince.These are commonly known as the four pillars of content marketing. You’ll see these crop up in social media planning meetings or blog post…Mar 1, 2023Mar 1, 2023
Lucy DarbyDear Client: Expect better from your designer✨ This is an open letter to anyone who has ever hired a freelance designer. ✨Feb 15, 2023Feb 15, 2023
Lucy DarbySweat the small stuffYour brand doesn’t live in isolation. It’s the culmination of many, many experiences that result in a cohesive brand identity.Feb 13, 2023Feb 13, 2023
Lucy DarbyinBootcampPersonalize experiences by talking to your users3 STEPS TO DESIGNING A PERSONALIZED CUSTOMER EXPERIENCEFeb 11, 2023Feb 11, 2023
Lucy DarbyinBootcampImages and words. Your brand needs both.Words do the heavy work of telling a story when you’re not there to tell it yourself.Feb 10, 2023Feb 10, 2023
Lucy DarbyBe where your customers need you to beReach more of the right customers by being in the right places at the right time.Feb 9, 2023Feb 9, 2023
Lucy DarbyLearning to sell? Learn how to write wellWriting is something many of us are required to do on a daily basis in our businesses. Social media posts, emails, newsletters, blog posts…Feb 8, 2023Feb 8, 2023
Lucy DarbyEvery step countsIf your digital product were a physical experience, would your customers get confused?Feb 7, 2023Feb 7, 2023
Lucy DarbyConfusion is a brand killer. Avoid it at all costs.To be neutral is to be invisible.Feb 6, 2023Feb 6, 2023
Lucy DarbyYour business needs a vision statementHuman centered design is commonly illustrated by a Venn diagram. Each of the three circles represent the following dimensions:Feb 6, 2023Feb 6, 2023
